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Atlas Coffee, week 3: the label system

Case study04 Oct 20263 min read
Placeholder caption: label proofs from the second review round.
Client
Atlas Coffee
Role
Identity, packaging
Status
Review 2 of 4
Tools
Figma, Illustrator, riso test prints

Placeholder entry. This layout is for a working note: short, specific and honest about what isn’t solved yet.

Where things stand

Describe the current state of the project in a few sentences. Say what is decided, what is still open, and what the client reacted to.

What changed

  • The first typeface was too delicate at small sizes.
  • The colour system dropped from five roasts to three.
  • The client asked for a clearer origin marker.

The best change this week was removing something, not adding it.

Placeholder caption: the three remaining colourways.

What we’re testing next

List the next experiments. If the entry is a learning note, a short code snippet fits here:

const labels = document.querySelectorAll('.label');
labels.forEach((l) => l.classList.add('proofed'));

End with a line about when the next update will land.

Let's make something
worth keeping.

Say hi, and tell us what you're making.